AMALIA, B.; FATIMAH, A. N.; RIZKI, M. F.; SARI, W. P.; EL FARABI, Q. N. S. Startup strategies in building brand awareness: (Roland Barthes’ semiotic analysis of Korean drama Start-Up). Priviet Social Sciences Journal, [S. l.], v. 5, n. 5, p. 1–24, 2025. DOI: 10.55942/pssj.v5i5.379. Disponível em: https://www.journal.privietlab.org/index.php/PSSJ/article/view/379. Acesso em: 22 jul. 2025.