BTS’s ‘Spring Day’ through the lens of narrative paradigm and semiotics

Decency Ananda Sylphania; Shafa Safira Najah; Anggun Nadia Fatimah

doi:10.55942/pssj.v5i7.368

Authors

Decency Ananda Sylphania Universitas Negeri Jakarta https://orcid.org/0009-0009-2119-6915
Shafa Safira Najah Universitas Negeri Jakarta https://orcid.org/0009-0006-8441-5685
Anggun Nadia Fatimah Universitas Negeri Jakarta https://orcid.org/0000-0002-4347-9619

DOI:

https://doi.org/10.55942/pssj.v5i7.368

Keywords:

BTS, Barthes Semiotics, lyrics and video analysis, narrative paradigm, spring-day

Abstract

This study focuses on analyzing the meanings of BTS’s Spring Day music video through the lens of the Narrative Paradigm theory and Roland Barthes semiotics. The study used two primary data collection techniques: observation and literature review. The analysis found nine key scenes showing three stages of emotional transformation: grief, longing, and emotional liberation. Each stage reflects a specific mood, isolation, sorrow, longing, healing, or hope. Additionally, an analysis of eight key lyrics reveals four narrative stages: profound loss and clinging to hope, struggling with normalcy, emerging from despair, and messages of hope and closure. These findings highlight how Spring Day combines visual and lyrical elements to convey the universal message of loss and recovery. BTS’s storytelling on Spring Day offers an emotionally resonant and culturally relevant narrative enriched with semiotic meaning.

Author Biographies

Decency Ananda Sylphania, Universitas Negeri Jakarta

Decency Ananda Sylphania is an undergraduate student at the Department of Public Relations and Digital Communication, Faculty of Social Sciences and Law, State University of Jakarta since 2023 and currently in the fourth semester. In addition to being an active student in lectures, Decency is also actively involved as staff member in Stakeholder Engagement Department of the Public Relations and Digital Communication Student Executive Board (BEM) at the study program level for one year. She also served as the chief executive of the national level competition CROWD 8.0 (Creativity Over the Wildest Dream) for one year.

Shafa Safira Najah, Universitas Negeri Jakarta

Shafa Shafira Najah is an undergraduate student Department of Public Relations and Digital Communication, Faculty of Social Sciences and Law, State University of Jakarta since 2023 and currently in the fourth semester. She has organizational experience as a staff member in the Training Management Department of the Student Executive Board (BEM) at the study program level. In addition, she has professional internship experience as a Public Relations staff at the Admission Office of Universitas Negeri Jakarta.

Anggun Nadia Fatimah, Universitas Negeri Jakarta

Anggun Nadia Fatimah, M.Si. is a lecturer at the Department of Public Relations and Digital Communication, Faculty of Social Sciences, State University of Jakarta. She completed her undergraduate education in Communication Studies in 2013 and earned a Master of Science in Communication Studies from the University of Indonesia in 2020. The areas of expertise included digital communication, digital media, digital culture, and virtual learning communities. In teaching activities, she teaches a number of courses such as Personality Development, Communication Psychology, English for Public Relations, Introduction to Advertising, Basic English, Collaboration, Introduction to Scientific Writing, and Intercultural Communication. Her commitment to the world of education is reflected in his dedication in guiding students to understand the dynamics of communication in the digital era in a critical and applicable manner.

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