Semiotics of the ‘A Woman in A Pink Hijab’ photo on Harian Kompas’ Instagram

DOI: https://doi.org/10.55942/pssj.v6i3.1646

Abstract

Instagram is now a highly graphic platform in terms of news flow and can turn a photojournalistic image into a digital icon. This study analyzes a photo series of a woman in a pink hijab that was posted by Harian Kompas on August 28, 2025, during a demonstration in front of the Indonesian House of Representatives (DPR RI). This study poses the question of how visual displays–the pink hijab, riot shields, the Indonesian flag, and bodily gestures–produce meaning regarding gender, civic identity, and symbolic resistance. It employs a descriptive qualitative research design to apply Barthesian signification orders (denotation, connotation, myth) to four photographs in a single carousel post and triangulate the discourse of the mainstream news regarding the concept of ‘pink brave’. The analysis finds that denotatively, the images document a civilian–police confrontation. Connotatively, color contrast and barricade composition foreground an opposition between 'ordinary people' and state power while renegotiating stereotypical femininity into moral courage. At the mythic level, the mother emerges as a symbol of civic motherhood that defines resistance as a form of patriotism when the flag is raised during war. This research discovered that Instagram photojournalism does not merely report on situations but integrates sense into symbols that can be exchanged on the digital open platform.

References

Chandler, D. (2022). Semiotics: The basics (4th ed.). Routledge.

Creswell, J. W., & Creswell, J. D. (2022). Research design: Qualitative, quantitative, and mixed methods approaches (6th ed.). SAGE.

Halim, B., & Patriansah, M. (2023). Kajian semiotika Roland Barthes pada feed Instragam Tri pasca merger dengan Indosat. Narada: Jurnal Desain & Seni, 10(2), 143–164. https://doi.org/10.22441/narada.2023.v10.i2.002

Harahap, L. (2025, August 30). Aksi berani emak-emak kerudung pink di tengah ricuh demo depan DPR mencuri perhatian. Liputan6.com. https://www.liputan6.com/news/read/6146359/aksi-berani-emak-emak-kerudung-pink-di-tengah-ricuh-demo-depan-dpr-mencuri-perhatian

Harian Kompas [@hariankompas]. (2025). [Instagram post]. Instagram. https://www.instagram.com/p/DN5wxOdE-RR/

Hase, V., Boczek, K., & Scharkow, M. (2023). Adapting to affordances and audiences? A cross-platform, multi-modal analysis of the platformization of news on Facebook, Instagram, TikTok, and Twitter. Digital Journalism, 11(8), 1499–1520. https://doi.org/10.1080/21670811.2022.2128389

Hestianingsih. (2025, August 29). Momen ibu jilbab pink lawan aparat, simbol perlawanan saat demo DPR. detikBali. https://www.detik.com/bali/berita/d-8086104/momen-ibu-jilbab-pink-lawan-aparat-simbol-perlawanan-saat-demo-dpr

Jonauskaite, D., Sutton, A., Cristianini, N., & Mohr, C. (2021). English colour terms carry gender and valence biases: A corpus study using word embeddings. PLOS ONE, 16(6), e0251559. https://doi.org/10.1371/journal.pone.0251559

Kress, G., & van Leeuwen, T. (2021). Reading images: The grammar of visual design (3rd ed.). Routledge.

Newman, N., Fletcher, R., Eddy, K., Robertson, C. T., & Nielsen, R. K. (2023). Digital news report 2023. Reuters Institute for the Study of Journalism. https://doi.org/10.60625/risj-p6es-hb13

Ramdani, D. N. (2025, September 3). Sejarah warna pink dan hijau, kini jadi simbol brave pink hero green. detikJabar. https://www.detik.com/jabar/jabar-gaskeun/d-8094531/sejarah-warna-pink-dan-hijau-kini-jadi-simbol-brave-pink-hero-green

Rogers, R. (2021). Visual media analysis for Instagram and other online platforms. Big Data & Society, 8(1), 1–23. https://doi.org/10.1177/20539517211022370

Rose, G. (2022). Visual methodologies: An introduction to researching with visual materials (5th ed.). SAGE.

Smits, T., & Ros, R. (2023). Distant reading 940,000 online circulations of 26 iconic photographs. New Media & Society, 25(12), 3543–3572. https://doi.org/10.1177/14614448211049459