Journal of Economics and Business Letters

Fostering student entrepreneurship through a holistic ecosystem approach in higher education

Imam Mahfud — Tue, 24 Jun 2025 00:00:00 +0700

Entrepreneurship has emerged as a strategic instrument for economic development and employment generation, particularly among youth in developing countries, such as Indonesia. In the context of higher education, university students represent a promising demographic with digital literacy, academic knowledge, and broad social networks. However, their entrepreneurial potential remains underutilized because of various structural and individual-level challenges, including limited business management skills, inadequate institutional support, and insufficient access to capital. This study explores multidimensional strategies to cultivate entrepreneurship among university students by analyzing the roles of higher education institutions, digital technology adoption, financial support mechanisms, and cross-sector collaboration. Using a qualitative descriptive methodology, this research draws upon secondary data comprising policy documents, academic literature, university program reports, and case studies. Thematic analysis reveals four strategic pillars: the integration of entrepreneurship education into formal curricula; utilization of digital platforms for business growth; enhancement of student access to financial capital; and the formation of collaborative ecosystems involving universities, industry, and government. The study underscores the importance of embedding entrepreneurship as a core academic and institutional priority and proposes a holistic model to transform students into job creators. These findings provide practical insights for policymakers, educators, and private sector actors aiming to accelerate youth-led entrepreneurship in Indonesia’s higher-education landscape.

The influence of discounts, live online shopping on TikTok on purchasing decisions through product quality

Indah Mailani, Viniyati Maftuchach, Lela Nurlaela Wati — Mon, 30 Jun 2025 00:00:00 +0700

Advancement of digital technologies, internet usage is experiencing substantial growth. Technological advancement has significantly transformed contemporary commercial systems, especially free trade facilitated by electronic platforms (e-commerce). This study seeks to examine the impact of discounts and live shopping on TikTok on the purchasing decisions for Camille Beauty skincare items, with product quality serving as a mediating variable. Data was obtained from 170 respondents residing in Jakarta using a Likert scale-based questionnaire and employing quantitative methodologies with a causality approach. Analysis was conducted employing multiple linear regression approaches with SmartPLS 4.0. The research findings indicate that discounts positively and significantly affect product quality, however negatively and significantly influence purchasing decisions. Conversely, live shopping exerts a considerable adverse effect on product quality and purchasing choices. While product quality exerts a favorable effect, its impact on purchasing decisions is minimal. Mediation research indicated that discounts and live shopping did not significantly affect purchasing decisions when mediated by product quality. This research underscores the need to preserve product quality to cultivate consumer confidence and enhance the efficacy of promotional techniques to stimulate sales.

Consumer loyalty in Indonesia’s Fast-Food Industry a systematic literature review of service quality price fairness satisfaction and word of mouth in the digital era

Seno Sudarmono Hadi, Sri Widyastuti, Darmansyah Darmansyah — Mon, 30 Jun 2025 00:00:00 +0700

This study conducts a systematic literature review to synthesize and critically evaluate empirical evidence on the determinants of consumer loyalty in Indonesia’s fast-food industry. Drawing on 31 peer-reviewed studies published between 2010 and 2025, the review explores the roles of service quality, price fairness, consumer satisfaction, and word-of-mouth (WOM) in shaping loyalty outcomes. Following PRISMA guidelines, relevant literature was systematically identified, screened, and appraised across major academic databases, with inclusion criteria focused on empirical research conducted in the Indonesian fast-food context. The synthesis confirms that service quality and satisfaction are consistently strong predictors of loyalty, while the effects of price fairness are more context-dependent and often mediated through value perceptions and WOM. The review identifies critical research gaps, including the insufficient integration of digital service attributes into service quality frameworks, limited modeling of WOM as a mediator and moderator, and the lack of comparative analyses between local and international brands. Future research directions are proposed, emphasizing the need for omnichannel conceptualizations, longitudinal and experimental designs, and greater attention to e-WOM and platform-mediated pricing dynamics. The findings offer actionable insights for managers and marketers in Indonesia’s fast-food sector to enhance customer engagement strategies in an increasingly competitive and digitalized market.