Development of the Hutaraja Village hot springs tourist attraction as a sustainable tourism destination

Rezki Aulia; Muhammad Hafif  Yadi; Indra Muda; Hadi  Rudiya; Agus  Wiranto

doi:10.55942/pssj.v5i12.845

Authors

Rezki Aulia Politeknik Negeri Media Kreatif
Muhammad Hafif Yadi Politeknik Negeri Media Kreatif
Indra Muda Universitas Medan Area https://orcid.org/0000-0002-4247-9641
Hadi Rudiya Politeknik Negeri Media Kreatif
Agus Wiranto Politeknik Negeri Media Kreatif

DOI:

https://doi.org/10.55942/pssj.v5i12.845

Keywords:

Hutaraja Hot Springs, Sustainable Tourism, Tourism Destination Development, 5A Tourism

Abstract

Hutaraja Hot Springs is a natural hot spring with crystal clear water originating from Mount Sorik Merapi. In addition to pure water, the water contains sulfur, which is beneficial for health. Surrounded by rice fields and community plantations, this tourist attraction is even more beautiful and charming than it already is. If managed properly, it will certainly be beneficial for improving the community's economy and increasing the original income of the Hutaraja village from the tourism sector. This study aims to determine the efforts to develop Hutaraja hot spring as a sustainable tourism destination. The research method used is qualitative with descriptive data. Data collection techniques included direct observation of the Hutaraja hot spring tourist attraction, accommodation to the location, supporting facilities around the tourist attraction, and direct involvement of stakeholders and the local community in the development of the Hutaraja hot spring, and documentation studies. In-depth interviews were conducted with the Mandailing Natal Regency Tourism Office, Mandailing Natal Regency Bappeda Office, Panyabungan Sub-district Head, Head of South Hutaraja Village, local community, food vendors/stalls, and visitors. The study results show that efforts to develop the Hutaraja hot spring tourist attraction as a sustainable tourism destination were carried out by considering five aspects, namely Attraction, Accessibility, Accommodation, Amenities, and Ancillary services (the 5A tourism concept). The conclusion is that development efforts that consider the 5A tourism concept have proven effective in increasing visitor numbers, as evidenced by the thousands of visitors to the tourist attraction each year and the relatively stable upward trend in visitor numbers.

Author Biographies

Rezki Aulia, Politeknik Negeri Media Kreatif

Rezki Aulia is a lecturer and student who is currently pursuing a doctoral degree in communication at the University of North Sumatra. She frequently writes and conducts research on tourism communication, particularly in the North Sumatra region. Her concern over the poor management of tourist attractions in North Sumatra has led her to explore this topic in her writing, aiming to draw the attention of government stakeholders. If managed properly, the Hutaraja Hot Springs tourist attraction has the potential to increase local revenue from the tourism sector while also improving the welfare of the communities surrounding the tourist site.

Muhammad Hafif Yadi, Politeknik Negeri Media Kreatif

Muhammad Hafif Yadi is a lecturer at the Creative Media Polytechnic who has expertise in the tourism sector. In this study, he played a role in determining the indicators used in analyzing tourism development with the 5A concept as the basis for assessing sustainable tourism.

Indra Muda, Universitas Medan Area

Indra Muda is a lecturer at Medan Area University with the title of Senior Lecturer specializing in public policy. In this study, he analyzed the policies implemented by stakeholders in the Mandailing Natal regional government to promote the Hutaraja village hot spring tourist attraction.

Hadi Rudiya, Politeknik Negeri Media Kreatif

Hadi Rudiya is a lecturer at the Creative Media Polytechnic who teaches Research Methodology. His involvement in this research resulted in a research design that included input on the selection of informants, analysis and interpretation of field research results, and determination of data validity techniques used in this research.

Agus Wiranto, Politeknik Negeri Media Kreatif

Agus Wiranto is a lecturer at the State Polytechnic of Creative Media who has expertise in the field of digital media. In this study, he analyzed tourism promotion content using digital media, particularly in terms of branding, in an effort to promote tourism at the Hutraja hot springs. His contribution to this study was in the form of recommendations for developing creative media-based tourism facilities as tourist attractions.

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